Saturday, July 20, 2019

BOB Finance - Western Union: When a creative concept goes sophomoric

When a student comes up with such a concept, we usually give him an average+ grade. The design is excellent in this ad, but the concept too first grade. So the idea is, whereve you are, you can send money online. But the "done" added to the already crowded sapce cheapens the idea and make its too "first degree". Still, had the idea been used to its 

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