Queen of Sheeba - and acts accordingly. Interestingly, Balkis has several ads in different places yet it is not possible to call this a "campaign" as each runs in a different direction with little to bind them. The ad above adds a crown to the pomegranate and says plainly "Queen of the juice". The whole effect is a little "childish" though. But at least they remembered why they were called Balkis (apart from the name of the original orchard they were picking from.