And so right out of nowhere comes an exciting ad! Entotox - a brand about disenfecting your space. What was supposed a boring brief ends up with a bang. OK so the insects in themselves are there, the layout well done, one line is funny ("bed bugs live only for your blood") the other a bit more matter of fact ("a house fly can transmit more than 65 diseases"). But the real coup de grace? (pardon the pun) "no problem is too small". Yes, how exciting is that selling line? Tremendously so. Whereas everyone brags about problems not being too "big", Entotox nails it the other way around.
