Carlsberg, probably (not) the best beer in the world.
Well, how about that for a frank admission. Carlsberg, which has signed "probably the best beer in the world", admits that - well maybe they are not so. Hence, they introduced their premium lager, the pilsner beer and crafted it from top to bottom including a chalice cup. Apparently it seems in the UK, lager drinkers are drinking less but of a higher quality. So basically, Carlsberg is admitting they aimed (in the past) for quantity not quality but are now rectifying the course. Which means that, Carlsberg is from now on, the best beer in the world.