Sunday, March 3, 2019

Riyad Bank - Masterstroke for International Women's Day

"Objects in mirror are closer than they appear" goes your generic side mirror expression. In Arabic it translates as "the sizing and depth of the image are not real" - Riyad Bank, to celebrate International Women's Day and women being able to drive in KSA went with "the criteria and the depth of the image women (are subjected to) are not real". Watch the activaction here, to be honest the whole thing could have done without the opinions of people included but the idea is indeed quite good. Oh, and the hashtag for the operation is #وصلتي which is Arabic for "you have arrived"/"you made it".
Small side remark - women activists are now on trial in KSA so not sure women actually got there.

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