here. OK let us recap - Alfa Telecom has a story about Elie and Siham Saroufim married for 56 years. They recount their courtship, their daily life, they dance - a wonderful couple if there was any and incredibly endearing (and we all know how difficult it is to showcase this in an ad). Alfa had a hit on their hands until they derailed it with a silly product placement. People, can't you end this with "love is all about communication" and end it on a high instead of this pathetic product placement. Best wishes to Elie and Siham - better luck to Alfa next time.