Gillette goes #metoo - in an ad where they question their motto "the best a man can get". The ad shows men calling out other men when they publically harrassed a woman, men stopping fights between boys, men being ulnerable and showing emotions, and the story continues in schools, backyards, and boardrooms. At one point the voice over says: "“We believe in the best in men: To say the right thing, to act the right way. Some already are in ways big and small. But some is not enough. Because the boys watching today will be the men of tomorrow” - the ad was directed by Kim Gehrig (who also did “Viva La Vulva” for Libresse). The backlash from traditional masculine men has started, but - just like Nike - I suppose Gillette is courting the males (and consumers) of tomorrow: the millenials. Watch the film here.