Tuesday, October 9, 2018

Pathe Gaumond does CinePass by way of l'amour l'amour

Well, Pathe Gaumond has a movie pass (hint, it's to avoid slacking at home on Netflix) - the protagonists of the ad are a young man falling in love with a woman he meets at the movies (yes, plural). I will let you see the nice film here. The small problem, this is almost the same story of Intermarche at their L'amour l'amour film - except the other was in the supermarket and the girl was the check out person. See the original Intermarche ad here. Do note I am not accusing BETC of copyright infringment vis a vis Romance (who did Intermarche) but the parallelisms are too blatant to disregard. 

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