Wednesday, September 12, 2018

Suzuki Lebanon and that epic 50 years ad

Sometimes you see an ad and you get jealous you were not the one to have done it.
This is one such example. GABS - the Suzuki dealer for Lebanon for the last 50 years - comes up with this masterpiece. In Japanese, their selling line is written (Strong Together) and in Arabic calligraphy (which is either handmade lettering or a typogaphy not used in advertising frequently to get this personal effect) "for 50 years". Easily sits up there among my favorite ads of the year.
Here's to 50 more - I am severely impressed.

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