Originally published 20/4/13
Being someone who, during my advertising career, I happened to work extensively on cars (Toyota, Lexus and Mercedes), it is always fascinating for me to find vintage car ads. However, if the compilation below (which is extensive!) shows anything - it is that we have been selling cars like we always have. Compare any of these to today's market and you will find the same techniques and the same points of persuasion. Which says a lot about today's advertising agencies - that they are still stuck in the past - when the consumer changed and is way ready for something else.
In 1963 Chevrolet was described in feminine terms (in Arabic it is easy to discern if talking about a male or female). By then I suppose the laws were not strict enough to dispute the male and female in the same image specifically a female who did not have her hair covered and who obviously was seductively talking to the e man.
Plymouth 1950... I guess the intrinsic characteristics of this car did not matter, but the ad played heavily on "limited number of cars which will arrive very soon".
This ad has already been reviewed previously, but it is one of the original "get the car you get the girl" and in this case, the girl did "not marry him (the old fat man), she married the Desoto"...
Nasr 128 - but there you go, they were already delivering the first batches of it according to this ad.
And of course what is a care without a wheel?... There you have it - three different options available:
And Yokohama relies mainly on its 45 years of experience.
All of the above, is just a small trying to tell you that "plus ca change, plus ca reste la meme" (the more it changes, the more it remains the same". Pick an ugly typo, put a 2013 car model above, and you get one of our current ads on the streets today!