"One person's light can elecrify the world" this is one of the many ads that Reebok has unleashed. It speaks of enery, affimation, individuality and reminds me of the episode of Who's The Boss when Angela was trying to explain to her mother why there is a candy dispenser at the advertising agency she owns "mother, it makes us unique and original, every agency has one". So at a time when all sports brands speak of uniqueness, fierceness, personality, and what not - I am not sure I would pay attention that it was Reebok advertising. Then again I am not the target audience, the only sports I do is jumping into conclusions. So perhaps interested people would have focused on the logo.