Friday, July 27, 2018

Alfa goes too much of a good thing on Army Day

Alfa has released its Army Day ad - a few days earlier to beat the competition. Watch the annoyingly good-hearted film here. Look, fine it's cool to be in the army, one gets many perks and whatever, but the film overplays the good-nature card so hard one just wants it to end so by the time the "revealer" shows we're already prepared for it and just want to get on to something else. Sorry, but it is the truth.

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