"Temperatures are up but our prices are down" - there, it wasn't so tough. Nido is on for its summer promotion using the milk bucket as a piggy bank (note the "mother's" hand inserting the coin to symbolize the saving bit) in front of a clear blue sky. Award winning? No. But does it get the message across? It sure does. And perhaps, above and foremost this is the end purpose of every ad. So good on them!