Burger King, World Cup and the getting impregnated campaign.

Source

Would you like a lifetime of free whoppers and 3 million Rubles (equivalent of $47,000)?
All you have to do is get impregnated by a player in the World Cup according to the Russian division of Burger King.
The campaign apparently got pulled along its materials after backlash but thinking that someone actually authorized this is in itself alarming. Maybe the world is not making the equality strides we all think it is making (or hope it is making).