Thursday, June 21, 2018

Almaza for Father's Day - Gender bender?

I do like the Almaza ad for father's day - "takes after his father, from the same barley ear" (it is an Arabic idiom). I may be splitting hairs here but my issue is elsewhere: Is the Almaza bottle (specifically the new small one) male or female?
Compare the above ad to this:
"Between every (....) and (....) take a small Almaza" this time zghire (or the female pronoun) was used to describe the bottle.
In the brand wheel of every brand there is a circle called personification - when the brand becomes human and given a breath of life, this is when, specifically, it becomes male or female. Somehow, it seems Almaza is a bit confused about where it stands.

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