The army "soldier" is the usual passepartout for advertisers wishing to play on heart-strings (and secured cash from deposited paychecks!) - so there are many banks who offer them special cards, many companies that have special deals for them, and so on. So apparently though, and this information comes from other TV channels displaying such information, Badawi Group has projects stalling and therefore unable to meet the money people already injected into the projects as down payments or monthly installments.
If you look closely at the page's comments you could see the boiling frustration of people unable to recoup their investments, you could see the sad stories displayed there for everyone to see. But lives of the average Joe seem not to matter.