Thursday, February 22, 2018

Pepsi generations - think global act local

I am very very excited about the new Pepsi ad "Generations. Same great taste" which popped up in Lebanon. As I researched the original "choice of a new generation" ad I fell on this Pepsi ad "this is the Pepsi for every generation" - which shows how the ad was produced locally while keeping in line with international guidelines in terms of wordplay, the "torn" effect on the ad to reveal a previous Pepsi ad beneath it, and the harping on previous can designs which is put center stage.

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