Sunday, November 5, 2017

Kababji ad right above Zaatar w Zeit

Well, there you go - Kababji put a huge sign with the not-incredibly-smart line of "you call, we grill.". But what it lacks for in smartness it compensates with the media buy since the ad happens to be above competiror Zaatar w Zeit on the highway. The image above shows both logos and - I stand corrected - but up to my knowledge these two chains are not owned by the same company or holding. So at this stage Kababji 1 - Zaatar w Zeit 0.

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