A teaser-revealer at the same time? Well, seems so. "la77e2 halak, la22e7 halak" (hurry up, get vaccianated - except in Arabic it rhymes very closely). Of course it all comes with a # as it is, and several visual executions (of which I managed to capture only one). There is also the "original" billboard which goes "not every year you can make a clean escape" (mich kel sene btozmot). Interestingly the campaign is unsigned which makes me think it comes from the Ministry of Health (if there is a logo I did not spot it). Well, "winter is coming" as Game Of Thrones so well predicted!