And then sometimes, it just does not happen. The Byblos Bank ad for Independence Day seemed great on paper, but there had to be a "lost in translation" somewhere. Expats praising Lebanon for its independence looked like a good idea, pity it turned out to be with an extra serving of cheese on top. Watch the film here. As a source told me off the record lately "grant you, not all of our attempts succeed, but at least we try with our communication". Try they did. Succeed is a different story.