In the 80s, there was an ad on television in Lebanon whereby a detergent was supposed to turn a "Sri Lankese" maid into white so much it was effective. That was the 80s people, and in Lebanon. Not Dove who did a smash campaign with "real beauty" and is supposed to be an inclusive forward looking brand which talks to like - all - women no matter their body shape or ethnicity. In their apology Dove said they "missed the mark", which is akin to Bette Midler saying "I have my standards. They're low, but I have them" because that "mark" seems to be so obvious one wonders who gave the "go" to such an ad. Do note that there was another ad promoting the same idea as well - a black woman turning into white after using the Dove body lotion. Perhaps, real beauty according to Dove is actually a racist white ethno-centrist KKK infused one?