Thursday, September 21, 2017

Sodetel flies high in a new ad

Sodetel has a really nice ad going - in Arabic when you wish to indicate speed normally you say "I am flying to you" which Sodetel - an internet provider - used as "flying internet" (actually in Arabic it is funkier) and then as a sub line "higher speed, lower costs" (both can be used in aviation as well). Maybe the pilot was a bit too much - I personally would have used a laptop with wings on it - still I liked the ad actually... Sadly, former users of the brand were less than happy as it turned out the speed was not up to the message.

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