Itermarche, the supermarket that mistook its wife for a hat- OK, sort of. Apparently, 87% of French school children are incapable of knowing what a beet is. One over three does not recognize a leek, a zucchini or an artichoke. So Intermarche has embarked on a campaign which confuses vegetables - a lettuce with the photo of a cabbage or the price of zucchini with cucumbers in the background as a teaser for the campaign in question. Only to reveal with the movie in question. Considering this comes after the now classic l'amour l'amour film, it seems Romance the agency of Intermarche is on a roll. Long may it continue!