Sunday, August 27, 2017

Arab Bank - the formula for success is....

Arab Bank has a very impressive line - actually the Arabic version is more interesting and conceptual than than the English - in English it goes "success is a journey" which is a literal translation of the Arabic version (which is majestic really!). However, "journey" does not convey what "masira" is in Arabic. I myself would have refrained from translation and would have used transposition making it "success is a process". Still, good work for Arab Bank!

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