Maybe throughout the day, another brand will come up with a smart, witty, dignified, laid back ad where the brand and army day blend perfectly. But I have serious doubts anyone will be able to surpass this gem from Almaza. Understated, calm, and with plenty of charm. The trick was to change the selling line from "this is our mood, this is us" to "this is our army, this is us". Almaza wins this outright. Compare this to the silly effort that Beirut Beer did when they used the word "marsous" (which means "military march" but also "stacked") and you get to see how brilliant Almaza was. I take my helmet off in respect.