Friday, August 4, 2017

Alfa - a creative line drowned in a hard-sell ad.

OK I get it - the ad is all about how the new pre-paid line is now at 3 Dollars (for a limited time, VAT excluded). I can see the 3 from miles ahead. Pity the very creative line had to be sacrificed to get to that - "a number worth talking about". A great witty line especially that the local expression inspires gossip and tale-sharing. But somehow I feel someone from the client side said "make my number bigger"....

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