Saturday, July 1, 2017

Al Rifai - from worthy winner to sore loser

Now the Al Rifai airport ad makes sense! Apparently the Duty Free allowed Castania to take over Al Rifai shop on their premises. Al Rifai is indeed a leading nuts brand from Lebanon, and only recently they issued a campaign which went - "el awal min el awal" (the leader from the start). Which is why their airport ad has the aftertaste of a sore loser. Najib from Blog Baladi suggested that they should have issued a "good luck" ad instead of the one they did which said "he who, since 1948, has a place in Lebanon and the world, no one will able to fill its place". As the orange haired guy says "sad".

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