Tuesday, April 11, 2017

Royal Jordanian takes a timely (but not timeless) swipe at United

The United incident where a passenger was dragged off from an overbooked plane became a PR disaster for the airline - and Royal Jordanian was only too happy to jump on the bandwagon and make fun of United (whose CEO issued one of the lamest apologies in the roaster of lame apologies).
The ad is funny and very timely.
Unfortunately, lately a lot of ads are verging towards caricature - by that I mean, after a while one cannot comprehend them unless the social, political or cultural events they allude to are explained to the viewer, and considering the information overload we live in this can prove tricky for the annals...
After all, not all ads point out to obvious off-the-cuff events such as "Brad is single".

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