|Pulp posted first Bioland followed|
This year's April Fools' ads were not really interesting truth be told. But the two examples above from Bioland and Pulp (with Bioland posting after Pulp - Pulp started at 7;20 A.M. early April 1st and Bioland followed at 11:28 A.M.) are a classic example of how brands do not even look what is in the market before they release their own ads.
Call it bad research, copying who cares? Just for those not in the know - "foul"/"fool" in Arabic means fava beans hence the visual imagery in both ads.
I have been informed by Bioland that they have already used the "foul"/"fool" on March 13th, therefore they started it and Pulp followed suit. So more than gladly I am correcting this blog post. Apologies to Bioland and Pulp should have known better, even if "imitation is the sincerest form of flattery" - except in creative advertising. In English they say the proof is in the pudding, in our case? The proof is in the foul!