I already visited the place and damn it is impressive. But good architecture and vibes do not - on their own - create vibrant, beautiful, touching ads. The new effort of the agency which teams their client Diesel (yes from the "be stupid" fame) with the fantastically out-of-bounds David LaChapelle is a brilliant masterpiece. The TVC is a wonder onto itself, and what could have turned - in the hands of a lesser artist - a simple mushy stereotypical ad for inclusion ends up an extravaganza of heart-wrenching beauty. Emotional, with incredible soul and gusto, the campaign is a work of wonder at a much needed time in the world.