I am growing fonder and fonder of simple ads. Sure, emotional ads have been proven to engage more and for a longer time with target audiences than rational (or mixed) ads, still - this small gem from Creditbank does the job wonderfully. You may argue about the visual, but then again - the simple and smart copy goes "the key is already in your had. The financing is here and the approval quick. Drive slow, and leave the speed to us". OK, I am sold. Truly!