Saad and Trad have been very gentleman-y in the handover, stating: "The strategic decision of Saad & Trad to concentrate on the upper luxury segment complemented the vision of Fiat Chrysler Automobiles (FCA Group) to consolidate its core brands under one distributor in Lebanon, in order to facilitate communications, global target agreements as well as after sales synergies."
However, now that the Fiat bridge is no longer the Fiat bridge, dubbing it "Lamborghini bridge", "Jaguar bridge" or "Bentley bridge" (which are the upper-segment brands imported by Saad and Trad) seems too uppity and posh - the agency being also the representatives of McLaren does not help either.
For anyone interested, the official appellation is the bridge of "Pierre Gemayel Boulevard". Not sure though anyone knows it by that name.
So there, Fiat bridge no longer Fiat bridge.