When it comes to to public interest messages, especially with taxi companies or apps to the same effect, there can be little room to fail. Just say "we will pick you up" and it works. But Careem the Arab answer to Uber did manage a fiasco. In the visual above... Sorry the visual is too atrocious to even describe. Oh and the copy is below standards too. In other words nothing redeems this ad. Sorry but this is an uber fail (pardon the pun).