What's with everyone scrambling to support Lebanese apple producers, Balkis rides the bandwagon with them emphasizing they produce "Pure Lebanese Juice" from Lebanese apples, with - tadam - the image of an apple peeled with the shape of the Lebanese map. Balkis (see
here,
here and
here) always have conceptually very interesting ads, but it is the execution that always veers towards the sophomoric rendering the concepts much less interesting. Still, this is the right ad at the right time, so strategy wise, it was a smart outing.
