Wooden Bakery is trying to tackle cancer (one day prior to the launch of the official cancer awareness month) while trying a bit too hard as they likened the charts to a manoushe. Now blending your brand with a cause is quite tough, so at least they really - REALLY - tried (a bit too hard), but sometimes kudos is given who do try, so there! It might not make sense but if some housewife seeing this on facebook is alarmed so much the better.
Seems this was a teaser of a campaigns whose revealer is this:
Apparently Wooden Bakery is donating 5% of the price of every Manoushe to the Lebanese Breast Cancer Foundation. Which makes the creative link above more logical.