This ad has so many competing elements in it - it is hardly readable. And the only way to read was to, like me, stop in the middle of the street to do it. Surely "top of its class" is a wink to students. But it goes downhill from there. A sub-headline, two macs with prominent photos, an address phoene number and what not (really? on a billboard on the highway!) and then as an afterthought a logo - iStyle. Barely visible in all that mess.