Sunday, September 1, 2019

Byblos Bank and the ad that says too much.

"Spend 2,500 Euros in the Eurozone, get 15,000 free miles" in itself this is a long proposition, add to it the legal notice, the mandatory contact number, the Visa card and the Byblos Bank logos and you have a crowded ad. But no, on top of all this, there is "Ole Ole" and a Spanish scene making the billboard too messy to be understood. Whereas esthetically without an issue, as a billboard it is too loaded to be processed, and could have easily gained from more simplicity.

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