Friday, July 19, 2019

IDM goes gaming and streaming from dusk till dawn

Ah IDM has a new offer, 8USD per month from dusk till dawn. OK, the classical expression in Lebanon is (I work) "from dawn till dusk" so the creative flip is nice. Naturally I don't understand why anyone would still do "teaser/revealer" technique (which initially is supposed to make the viewer "wonder" about the brand but is too depasse today as no one does an is just a waste of money). Still, whereas I am not the target audience to this ad, I still think it has something interesting in it.

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