CTS travel and tourism - a small gem on father's day
CTS travel and tourism comes up with a small gem on father's day. One of the most difficult aspects of linking your brand to an event is how to make it happen organically without just sticking your logo on a nothing. So CTS managed to say "a tribute to th dads who travelled for good". Neat, simple, expressive, zen, touching without being overdone or overly fake emotional. As I said, a real gem.