Wednesday, May 8, 2019

Plein Soleil - a race with time on the wrong side of stereotype

Plein Soleil, comes with a lovely ad that you can watch here. A mother (a teacher) is racing the school bus on the way to home. She beats it, prepares a full meal in minutes and wins the race.
The glitch?
For all the (supposedly minimal) effort she does, we find her husband sitting on the table, materializing out of nowhere and sitting there on the table. All this reinforces the cliche that women can "work and take care of their home" and that men "only work". This is what stereotyping is and this is how it works.
Can you imagine the ad if the man was trying to beat time to cook for his family and not the "working mother"?

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