Thursday, May 30, 2019

Friends, Stranger Things and The Simpsons get the IKEA treatment

Image combinations by Tarek Chemaly for the sake of clarity
Friends, Stranger Things and The Simpsons get the IKEA treatment. So here's another win for the Swedish giant. It replicated the living room of some of the most well known shows, because IKEA is "for real people". So yes, now you got price tags on the furniture (OK, not the real thing but the closest possible!) - and to be honest Rachel and Monica could not afford those swanky designer items they had in the appartment on their salaries - so why not use IKEA instead?  Nice campaign even if sadly, I needed to do image combinations with the originals for the sake of clarity.

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