Clorets - the gum - has a new shape but says it in a rather flavorless ad. Do note that their previous ads were much more interesting creatively. Here's an example (from the sadly inactive Beirut Drive-by shooting).
Did you notice that brilliant line? El th2a bil nafas? El thi2a bil nefes is self-confidence whereas el thi2a bil nafas is a play on words that goes "breath-confidence". So here's hoping Clorets has many things still left to give.