La Compagnie - New York French Riviera, the copywriting dreams are made of
Due to some odd yet delightful reason, I had this ad pop into my screen - and honestly, this is what copywriting dreams are made of. La Compagnie is advertising its New York - French Riviera round trips with the line "French Riviera at French revolution price". Be still my beating heart. I could say it is a "Nice" line but it would be a bad pun on such a beautiful line.... Sigh.