Monday, March 11, 2019

Converse - love the progress: On redefining what "woman" means.

Converse "love the progress" new sneakers line wants to pay tribute to women and redefine what it means to be a female, literally.
Dictionaries around the world define women as the “weaker sex.”
As much as we want to blame the institutions, their definitions are actually based on how we as a population continue to use these terms.
Lexicographers determine what is changed and make their edits based on the world around them.
Definitions in dictionaries, remain this way because consciously or subconsciously we continue to define ourselves that way.
To ignite the movement, 20 impressive Lebanese women were selected to help redefine what it means to be a ‘girl"; and were provided with a blank canvas to write their own script via blank chucks and a stand at ABC Ashrafieh. All this happened on International Women's Day mind you.
By providing a canvas, Converse is empowering females to take back the narrative and redefine the gender, aiming to inspire the next generation of girls.
These definitions will be photographed and sent to lexicographers around the world.
It will take many voices to fight the cause but you have to "love the progress".
Converse - you kick!

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