OK so there's too many words in these adds... BLC has built a campaign for their We initiative which actually for women and their businesses. Well, on billboards the ads are too lengthy to be read, but they are also placed in agencies, at the entrance of parkings etc... meaning places where actually people stop and read. Here's a sample "Are you sure it's your idea?" - "who's your guarantor your daddy or your husband?"... Preceded by "we will not ask you"... Then "today for your projects and businesses, choose the bank that chose you". As I said - too many words. I think personally I would put the silly questions the women get asked next to emojis like faceplam and just sign with "choose the bank that chose you".