Depending on which generation you come from, "there can only be one" either comes from the film "Highlander" or the anime Yu-Gi-Yoh. I remember both, which kind of dates me. But I digress, the "there can only be one" is now applied to #queen or #doc or some other # - whereby you an dial #names instead of numbers and you can book this apparently - but you got to be quick as "there can only be one" (geddit?). Well, this is the disclaimer and fees:Send an SMS including # followed by th Name Tag desired to 1434.
The service is available to prepaid and postpaid clients and its fee varies depending on the word’s [sic] character count:
3 characters: $300
4 characters and 5+ same pattern: $100 (i.e. 1111, 22222, 333333, etc.)
5 characters: $60
6 characters: $30
7+ characters: $15