Thursday, February 7, 2019

Al Massira and the consistent Lebanese Forces media strategy.

The Lebanese Forces are doing this the right way media wise (see here and here and here). That incredible consistency in typography, colors, general layout and mood is just incredible. No matter the product you immediately know to whom it belongs politically. The Lebanese Forces are really on top of their game these days - solid ads coming from a clear strategy and positioning (it took Tayyar about ten trials to settle one shade of orange Pentone shade back in 2009!). The ad though refers to their magazine, Al Massira (which means the long walk) and says "the long walk continues" (how much this is true with the print media being in trouble I know not) - but the ad is good.

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