Sports 4ever does lowest common denominator this Independence Day
Well, the O becomes a flag, and there is also a fingerprint there. Well, this is I believe what we call lowest common denominator advertising. Just go very very simple and hope that it works. Well, for the lack of trying and for the guts of changing the logo - it sort of balances itself. Lebanese 4ever too. Oh well. Either this ad tried a lot or did not try at all, I am not even sure which!