Tuesday, September 18, 2018

RLL (Radio Liban Libre) an ad with pros and cons

Hmmm, here's an ad for Radio Liban Libre with pros and cons.
Pros:
Same typography and colors used for the Lebanese Forces during the elections leaving little doubt as its political orientation (same trick used for the martyrs' mass I covered before).
Cons:
What kind of headline is that? "Always by my side". Hmmm - if it's about it's frequencies, it's ho-hum, if it's about something else - such as emotional comfort (that's what candies are for!). So not sure this is a substantial promise.
On the whole though, the ad speaks loud and clear to is own targeted audience.

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