The Lebanese Ministry of Health goes online. Let me explain the importance of this step: The less interaction there is with government officials, the less there is a potential for corruption, which is why any digitalization of government services is a step in the right direction. Of course, I did am not a technie so not in a position to assess the usability of the app and website for the end user but in itself this is progress. The campaign of course tries to portray from the angle of caring for the citizen "your dealing cannot wait till tomorrow". Hence the immediate use of the app and website. Actually campaigns like these are destined to hit all the populace (at least those who can read and have access to the net), so the socio-economic classes vary a lot. Hence being able to sell the product without being too creative. But it works!